The good news is, this still leaves a (quickly closing) gap of 74% of people who still don’t have an ad blocker installed. However, over 26% of Americans online are using an ad blocker in response to the general animosity towards popups and popunders, overbearing fullscreen mobile ads, sketchy ads that raise security concerns, heavy bandwidth hungry ads, and always-much-louder-than-you-expect autoplay video ads. Most people agree that not all ads are completely disruptive and that implementing a total ad block wouldn’t make sense. Users feel like ad blockers give them back a sense of control over their digital experience, and advertisers and publishers fear the massive losses associated with the big blank spaces where ads used to be. The State of Ad Blockers TodayĪd blockers have been equally considered both the friend and the foe of the current digital landscape. Ad blockers easily broke into a market that was tired of it. They say one bad apple spoils the bunch, but in the case of digital advertising, many bad apples consistently subjecting users to low quality ads wore people down. Obviously this is still a great revenue channel, so what happened? Anyone relying on ad revenue is worried.ĭespite all this, display spending has not slowed down, and by the end of 2016, there was a record of $72.5 billion of ad spend. The ad blocking phenomenon began making waves in the digital advertising community in early 2014 and the uncertainty has grown as the trend continues to see significant growth year after year. That inconspicuous little icon in the corner of well over 615 million browsers that sends shivers down the spine of every PPC specialist. Why doesn't AdBlock block spam from reaching my mailbox?.Why doesn't AdBlock work on the New Tab and other internal browser pages?.Concerns about AdBlock and browser speed.AdBlock installation is blocked by the administrator.Google Docs keyboard shortcuts and the AdBlock menu.The Google search results page is blank or pressing the Back button loads a blank page.Blank spaces when ads are blocked by AdBlock.A pop-up window told me my computer has a virus and my personal information is being stolen!.I'm seeing a pop-up that asks if I want to hide targeted messages.Why am I still seeing your payment page when I reinstall AdBlock? How to pin the AdBlock menu to your browser.Before you proceed, be sure to synchronize everything before reinstalling. Warning: Uninstalling will completely erase your bookmarks, saved passwords, extensions, and settings on your computer. Be sure to also delete your browsing data when prompted. As a last resort, uninstall your browser.Try clearing your cache, cookies, and browsing data.Check for and uninstall any unfamiliar extensions.(If that fixes the problem, one of your extensions is the troublemaker - disable them all, then re-enable them one at a time to find the culprit). If necessary, update your browser to the latest version.Only move to the next step if the problem is still happening): If the steps above don't help, try these basic troubleshooting steps (perform each step in order, restarting your browser after each. ![]() If the crashing continues, try reinstalling AdBlock. Go to the Filter Lists page and disable EasyList and AdBlock Custom, then enable them again.Click the AdBlock toolbar icon and select the gear symbol.If the AdBlock extension is crashing and you can access the AdBlock pop-up menu, please try the following:
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